Beauty of Joseon

Drawing inspiration from the Joseon Dynasty’s royal court beauty philosophies and the historical Korean holistic manual Gyuhap Chongseo, Beauty of Joseon blends ancient Hanbang herbal medicine with contemporary cosmetic science. Featuring time-honored ingredients like ginseng root, green plum water, propolis, and rice bran extract, their iconic Relief Sun SPF 50+ and Glow Serums restore skin vitality, calm irritation, and deliver an ethereal, dewy radiance that honors timeless Korean heritage.